That is where all your Spotlight posts will show. If you head to the Snapchat app now – on both Android and iOS – you will now see a ▶️ button on the extreme right at the bottom.
Snapchat Spotlight: How it looks and works However, Snap Inc says that when a user wants to interact with the post beyond just viewing it, they will then be redirected to Snapchat. These videos can be viewed across different platforms. Unlike other platforms that require a viewer to watch short videos on the native app, Snapchat Spotlight videos can be shared across platforms such as WhatsApp and Twitter. Sharing Spotlight content across other platforms Snap Inc also says that "stolen" or "reposted" content from other platforms will be reviewed, and the primary push for Spotlight is "original content".Įvery piece of content shared or reported on the platform will be reviewed by both humans and AI. Image: tech2/Nandini YadavĬreators on Spotlight can also choose to hide their username from the content and post it as an anonymous user. Snapchat Spotlight gives you the choice to show or hide your username in the submitted posts. However, Snap India's executive did not share the exact threshold for the views with me.įor all content monetised on Spotlight, depending on the views, creators will earn a share of a daily bounty of US $1 million. Snap Inc says there will be a threshold for the number of views on a post, and the moment that is crossed, a creator can earn money on the content. Monetisable content for Spotlight does not depend on the number of followers a content creator has, but on the number of views the particular content has received. With the launch of Spotlight, Snapchat wants to give content creators in India more choice. you require a public account to create shareable content.On Instagram and other similar platforms, to be able to earn money for your content: Snap says it intends to "democratise monetisation" for content creators. However, it wants to do this differently. With Spotlight, Snapchat intends to share the space of short-form videos with platforms like Instagram. Democratising monetisation with Snapchat Spotlight "But how is it different from Instagram Reels?", I asked a Snap executive, and here's what I was told. Snapchat has rolled out a TikTok- and Instagram Reels-like feature on the platform named Spotlight.
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